When Every Second Counts, Count on ADT
It’s ADT’s brand ethos. It captures ADT’s mission to protect against threats while fostering the peace of mind that let’s life’s best moments thrive. When every second counts is the confidence that every second is not just safe, but meaningful.
I was an integral part to the launch this new campaign and touched every component - from helping create the new design system, all the way through tv, social, ooh, and display.
The Design System
One second
Becomes a minute
And that time becomes the moments that define us
A Network of Moments
This grid of octagons serves as the foundation for ADT’s iconic brand shape to form texture, patterns and other graphic expressions. It acts as a connection point between our brand and our platform. Visually communicating that ADT is there every moment.
The Octagon Network
The network of octagons provides endless opportunities to visually communicate ADT’s platform’s message.
The Octagon Hub
ADT’s core shape can act as a super-graphic that draws attention to headlines or as a large cropping device for photography. It serves as the visual hub of layouts, drawing focus to the moments that ADT protects you for.
