We joined forces with the fabulous Elton John to launch his exclusive eyewear collection at Sam’s Club and Walmart Optical Centers. Through an array of digital executions, we brought the vision to life with lyrical eye charts, virtual try-ons, and Tiktok content. My partner Evan Miguel even whipped up an original song for the campaign. Elton composed it and sang it on the spot. Live. Without a single change to Evan’s lyrics.